How to Sell Watches Online without Inventory of Your Own

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How is it possible to sell watches online without inventory or anything else for that matter?

Thanks to the dropshipping online business model, you can get started with selling watches online without having to buy any inventory of your own.

Selling jewelry online is a billion dollar industry and watches definitely account for a segment of the market share.

I’m going to show you how you can have your own watch eCommerce store without buying or storing any stock. You won’t even have to ship anything. Let’s get started below!

What is the Dropshipping Business Model?

Before we get into the ins-and-outs of creating your own dropshipping store, let’s quickly cover what dropshipping is.

The way it works is fairly simple. You place products in your store which you’ve sourced from dropshipping suppliers.

You mark up the price of each product by double or whatever price you want. When a customer orders a product, you then buy that product from your dropship supplier.

Along with your payment, you also pass along your customer’s shipping information. Your dropship supplier then ships the product directly to your customer.

Whatever the difference is between what you charged the customer and what your supplier charged you is your profit.

Here is a graphic representation of how it works:

the dropshipping model

It is easy to understand why so many online entrepreneurs have achieved success with this business model.

It is low-cost and low-risk since you do not have to worry about tying up your cash into inventory that may or may not sell.

Other benefits of dropshipping include:

  • No inventory to buy up front
  • No storage costs
  • High profit margins
  • Set your own prices
  • No shipping or handling
  • Large variety of products to choose from

Another plus about this business model is that once you achieve success with one store, you can repeat the same process with another store in a different niche.

How to Find a Watch Dropshipping Supplier

how to sell watches online

Now that we’ve covered what the dropshipping model is and how it works, it’s time to get into the business of finding dropshipping suppliers for your watches.

The most common way is to do a manual search. However, that is very tedious and time-consuming.

If you do manage to find several watch dropshipping suppliers, you would then need to narrow them down, figure out if they offer the best pricing, and so on.

Another way is to utilize a reputable dropshipping directory. These type of directories have handled all of the research for you and have picked out the very best dropship suppliers.

I’ll save you A LOT of time by introducing you to one of the most widely used dropshipping resources online. This resource is called AliExpress.

AliExpress is a large online retailer made up of merchants primarily based out of China. They offer a wide range of products (almost anything you can think of) at wholesale prices.

The Benefits of Sourcing Products from AliExpress

  • 200,000 exporters
  • Free shipping on most items
  • Ships to over 200 countries worldwide
  • Online shipping tracking
  • Wide range of shipping methods
  • Buyer protection system with full money back guarantee

Another plus with sourcing from AliExpress is that a majority of the merchants are extremely familiar with working with dropshippers.

Many of them do not place any marketing material (brochures, etc.) in the shipments to your customers.

Although, you always have the option to contact your suppliers and notify them that you are a dropshipper and to not ship any marketing material.

Get Your Own Custom Watch Dropshipping Store Up Quickly

watch dropshipping store

One of the quickest, easiest, and lowest cost eCommerce platforms I’ve used that works great for dropshipping products from AliExpress is the AliDropship WordPress Plugin.

AliDropship is a powerful dropshipping plugin made especially for WordPress. It transforms your WordPress website installation into a full-featured dropshipping store.

It enables you to import an unlimited amount of products from AliExpress. The plugin has a ton of features to include:

  • Search and import products
  • Auto updates product information
  • Pricing automation
  • Fulfill orders automatically
  • ePacket shipping filter
  • Auto order tracking

It comes with built-in store themes, the ability to customize products, live statistics, and more.

I have been a WordPress user for years so installing and using the plugin is easy. If you are not very familiar with using WordPress, you can take advantage of AliDropship’s custom store creation service.

Using AliDropship is very easy. You can import products from your admin area:

import products

You can also import items directly from the AliExpress website using the AliDropship Chrome browser extension:

importing from aliexpress
Marketing Tip:


I recommend choosing a sub-niche within the watch niche. This way you can stand out among other competing watch dropshippers.

Here are some sub-niches that you can consider within the watch niche:

  • Tactical watches
  • Wooden watches
  • Sports watches
  • Fitness trackers
  • High-end watches

How to Promote Your Watch Store and Earn Revenue


Alright, you have learned about the dropshipping model, you’ve learned about an awesome AliExpress dropshipping store software, and now it’s time to make sales.

One thing to keep in mind about owning a dropshipping store is that you will need to learn a thing or two about marketing your store’s products.

Don’t worry, many dropshippers have got the hang of online marketing without any previous experience.

Two of the most popular ways to promote a dropshipping store is through Facebook Ads and Instagram shout-outs.

Both have a learning curve but there are plenty of articles and video tutorials online that will show you exactly how it’s done.

The AliDropship blog has plenty of great marketing articles that will help you learn how to promote your store.

Wrapping it Up

Starting your own online business is easier than ever and the watch niche is a good way to get started.

I hope that this post has helped to enlighten you on how to get started with your own dropshipping store.

What do you think about the dropshipping model? Leave your feedback in the comments below.

Click here to learn about the AliDropship Supreme Package custom store

Tired of not making sales? Replicate one of these successful stores and start getting profits right away! Click Here to Choose Your Store


Hey there! My name is Eartha. I am an internet marketer. I enjoy helping others learn the benefits of opening an online business. Do you want to beat the competition with a PREMIUM-CLASS dropshipping store? Click here for the SUPREME STORE PACKAGE!

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